Our Brand

"Movers Who Care®"

This simple philosophy is the essence of the TWO MEN AND A TRUCK® brand.

It’s a way of thinking that guides our service delivery, customer experience and the selection of our franchise partners.

From the initial inquiry, until the move is complete, every moment of the TWO MEN AND A TRUCK® experience is designed to showcase our distinctive brand.

Our Core Purpose is to Move People Forward

Our Core Values underpin our ongoing commitment to quality and sustainability.


Core Values:

  • Integrity: To always conduct oneself with honesty and fairness.
  • Give back to the community
  • THE GRANDMA RULE®: To treat everyone the way you would want your Grandma to be treated.
  • Care: To have compassion for family, customers, co-workers and community.
  • Be your best and have fun: To be the best professionally and personally while enjoying life and having fun.
  • Inclusion: To welcome people from all backgrounds in the workplace and the community.

One of the ways we live our "Give Back To The Community" Core Value, is through our partnership with The Mikey Network and the Mikey On Board Program

As part of the Mikey On Board program, all TWO MEN AND A TRUCK® Canada moving trucks are equipped with a MIKEY defibrillator and all Canadian franchisees, their movers, and drivers, have been trained to use a MIKEY. As our trucks circulate throughout their communities, they carry a second chance at life for people who might be affected by sudden cardiac arrest.

    Marketing and Advertising

    From our advertising and marketing materials, to our unique signage, we infuse all consumer interactions with our own distinct personality.

    An example of one of our national television commercials our franchisees can customize for their local markets:

    TMT logos
    Branding that never goes out of style

    TWO MEN AND A TRUCK® franchisees enjoy the benefits of one of the most eye-catching logos in the franchise industry.  Initially drawn on the back of a napkin, the original two stick men drawing is now an internationally recognized logo which is synonymous with an award-winning franchise system, customer service and satisfaction.

    Our award-winning advertising includes direct mail, radio, television, and various forms of internet advertising including search engine, display, and social media advertising.

    Our online presence delivers the TWO MEN AND A TRUCK® brand to mobile devices, laptops, and desktops, so our customers who are on the move can find us however and wherever they are searching for our services.

    the TWO MEN AND A TRUCK website
    Top-notch online visibility

    Our user-friendly websites capture the youthful TWO MEN AND A TRUCK spirit. Our main consumer website allows customers to browse our extensive list of moving, storage, and junk removal services, get tips and techniques to make moving easier, get a free quote, and even book a move. All of our web properties are optimized for mobile devices so they look great whenever and wherever our customers are looking, on any device they are using.

    TWO MEN AND A TRUCK social media
    Engaging Socially

    Are we social? You bet! It’s more important than ever to be where your customers are, so TWO MEN AND A TRUCK® has an active presence on the most popular social networks.

    Our dedicated marketing team has the proven ability to deliver custom promotions into specific market areas in response to local and regional needs.

    You can now join the TWO MEN AND A TRUCK® system and reap the benefits of some of the most exuberant advertising, marketing, and promotional campaigns in the industry. These campaigns are designed to speak directly to our target audiences, consistently communicating the benefits of the distinctive TWO MEN AND A TRUCK® brand.