Independent research identified TWO MEN AND A TRUCK as one of the top 100 franchise brands with the best culture based on surveys of more than 30,000 franchise owners.
TWO MEN AND A TRUCK® was recently named to Franchise Business Review’s third annual “Culture100” list. The list recognizes the top 100 franchise brands in a 2022 report on the Best Franchise Cultures.
Headquartered in Michigan, TWO MEN AND A TRUCK is the largest franchised moving company in North America. Currently, there are more than 390 locations and 3,000 trucks operating in 46 U.S. states in addition to Canada, Ireland and the UK. TWO MEN AND A TRUCK has performed more than 9 million moves since its inception in 1985 and has seen consistent growth dating back to December 2009.
Franchise Business Review, a franchise market research firm that performs independent surveys of franchisee satisfaction, provides the only rankings of franchises based solely on actual franchisee satisfaction and performance. Franchise Business Review publishes its rankings of top franchises in its annual Guide to Today’s Top Franchises, as well as in special interest reports throughout the year that identify the top franchises in specific sectors.
TWO MEN AND A TRUCK was among more than 300 franchise brands, representing more than 30,000 franchise owners, that participated in Franchise Business Review’s research on the best franchise cultures. Franchisees were surveyed on 33 benchmark questions about their experience and satisfaction regarding critical areas of their franchise systems. The brands that were selected received the highest overall ratings based on 12 questions that looked at perception of brand vision, team culture, honesty and integrity, and overall support.
“Every franchise organization has a different culture and vibe. Some franchises are more serious and formal, while others are more relaxed and casual,” said Michelle Rowan, president & COO of Franchise Business Review. “A franchise company’s culture – and your potential fit into that culture – should guide your franchise investment decision. Looking at data on how current franchisees rate a brand’s culture will tell you how well the franchise leadership team is executing on the vision of the brand, and how well the community of support staff and franchisees work together to achieve their business objectives. The best place to start is with the brands on this year’s Culture100 list. All of them had an FBR “Culture Score” of 80+ on a 100 point satisfaction scale, putting them in the top quartile of franchises when it comes to culture.”
TWO MEN AND A TRUCK’s survey data showed above average scores for all categories in the survey.
- The highest score being in the Core Values category with a 92.0 satisfaction (average score being 78.6)
- Leadership and general satisfaction scoring the next highest with both around 87 satisfaction
- Overall the brand scored 85.1 in satisfaction, compared to the 2022 FBR Benchmark at 70.9
“We’re extremely proud of the relationships we’ve built with our franchisees over the years,” said Franchise Compliance Director Pam Batten. “We know that by working in partnership with them, we not only create a great customer experience, but we also create a great experience for them as business owners as part of the TWO MEN AND A TRUCK system. In turn, our franchisees put in the same hard work to create a positive experience for their teams.”
Visit FranchiseBusinessReview.com to see the full list of the 2022 Best Franchise Cultures.
