TWO MEN AND A TRUCK Named to Franchise Business Review’s 2023 Culture100 List

Independent research identified TWO MEN AND A TRUCK as one of the top 100 franchise brands with the best culture based on surveys of over 36,000 franchise owners.

 TWO MEN AND A TRUCK® was recently named to Franchise Business Review’s fourth annual “Culture100” list. The list recognizes the top 100 franchise brands in a 2023 report on the Best Franchise Cultures

Headquartered in Michigan, TWO MEN AND A TRUCK is a national, full-service franchised moving company with each franchise being independently owned and operated. TWO MEN AND A TRUCK offers customers comprehensive home and business relocation, packing and unpacking, storage, and junk removal services. The moving company that moves people forward has more than 430 locations and 3,000 trucks operating in 47 U.S. states in addition to Canada, Ireland and the UK.

 Franchise Business Review, a franchise market research firm that performs independent surveys of franchisee satisfaction, provides the only rankings of franchises based solely on actual franchisee satisfaction and performance. Franchise Business Review publishes its rankings of top franchises in its annual Guide to Today’s Top Franchises, as well as in special interest reports throughout the year that identify the top franchises in specific sectors.

 TWO MEN AND A TRUCK was among more than 360 franchise brands, representing more than 36,000 franchise owners, that participated in Franchise Business Review’s research on the best franchise cultures. Franchisees were surveyed on 33 benchmark questions about their experience and satisfaction regarding critical areas of their franchise systems. The brands that were selected received the highest overall ratings based on 17 unique areas that contribute to a strong company culture, including leadership, core values, franchisee community, and engagement. 

“Every franchise organization has a different culture and vibe,” said Michelle Rowan, president & COO of Franchise Business Review. “A franchise company’s culture – and your potential fit into that culture – should guide your franchise investment decision. Looking at data on how current franchisees rate a brand’s culture will tell you how well the franchise leadership team is executing on the vision of the brand, and how well the community of support staff and franchisees work together to achieve their business objectives. The best place to start is with the brands on this year’s Culture100 list. These companies outrank other brands by 10%-50% across the key areas that contribute to a positive culture.”

TWO MEN AND A TRUCK’s survey data showed the following:

-Long-term growth is rated moderate to very strong by 98% of franchisees.

-Franchise community ranked very good in the franchise owner satisfaction report. When you break that category down, support management and active community were ranked very good, while support brand and support each other received an excellent ranking.

-99% of franchisees are likely to recommend TWO MEN AND A TRUCK to others which is +18% higher than Franchise Business Review’s overall industry benchmark.

Pam batten - compliance director

Building and maintaining the trust and relationship with our franchisees has and will continue to be extremely important to us,” said Franchise Compliance Director Pam Batten. “Franchise Business Review’s recognition of the culture of our brand is a great honor and we do not underestimate the importance of continuing to build that community and partnership with our franchisees.”

Visit to see the full list of the 2023 Best Franchise Cultures.