Jonathan Crain

Customer service is key to success

“When I was in the car business, we were trying to be an industry leader. Our main focus was customer service. We were trying to forge a new path, and that is the same philosophy that TWO MEN AND A TRUCK® shares,” said Jonathan. “When going into business, you must trust the franchisor, and I know I could back them as a brand.” 

While attending the University of Central Florida full-time, Crain worked at 7-Eleven training managers as well as running a franchised used car dealership. Cars were nothing new to Crain, as his dad had been the general manager of a Ford dealership. After graduating in 2004 with a degree in finance, Crain had plans to purchase the dealership, but after receiving guidance and suggestions from his wife, he decided to pursue another route — business ownership. The car business was capital intensive and the return on investment wasn’t optimal.

Crain began looking into franchising, but no concepts truly appealed to him. Crain was introduced to the TWO MEN AND A TRUCK franchise through a friend. When he learned of the family-owned, Christian company and their core values, Crain sent in an application, got approved, and moved to Lakeland, Fla., to open the business in 2007. Since opening, the business has grown from a two-truck operation to a 10-truck operation has achieved impressive growth over the years. In 2014, he expanded his franchise portfolio and signed on to open the Kissimmee, Fla., location.  

Crain has been recognized with the TWO MEN AND A TRUCK Franchisee Significant Service Award, Volunteer of the Year, Kiwanis’ Kiwanian of the Year, and was also elected to the Board of the Lakeland Kiwanis Club.

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